Competencies:
- Proven track record in a relevant field with 10 -15 years of experience in building & crafting consumer-centric & purposeful brands & products. Experience in the hospitality industry will be a plus.
- A passion for understanding consumers, to derive insights and human truths as the foundation for building brand proposition.
- Proven experience building brand strategy and positioning from the ground up; champion the brand proposition and ensure that it lives across all key touch points and communications, both internally and externally.
- Demonstrated expertise in translating brand vision to impactful brand communications, activation, brand experiences; ability to think strategically and tactically from consumer perspective.
- Proven strategic leader of exceptional creative outputs; experience creating and managing brand content/assets including brand book, collaterals, copywrites etc; creative and compelling storyteller, etc.